As the use of the internet continues to explode and TV viewership & newspaper readership declines rapidly...most companies are rapidly moving their entire visual advertising collateral to their own websites.


Advertisers now realise that they no longer need to buy expensive visual media like TV, newspaper or magazine ads because all visual material can now be displayed for FREE on their own website media centres.


Consumers no longer need to wait for catalogues or vouchers to arrive via post, they can simply visit your website to buy, research your product or service, watch instructional videos, download information and vouchers - 24/7 from anywhere in the world.

As most companies move away from all print marketing in newspapers, magazines, flyers, direct mail and catalogues...not only are they saving on expensive printing & distribution costs...they're also becoming environmentally friendly by cutting out paper wastage. The only companies still buying expensive visual media are doing so out of habit.


There are now millions of global websites selling exactly the same product or service that you’re offering. ‘Google’ any product or service and up comes all your competitors e.g. Google ‘food’ and you’ll find One Billion, One Hundred Million results (that list was just 559 million a year ago).

The new challenge for advertisers is to cut out the never ending list of website competitors by driving consumers directly to your specific website address - and cutting out all competitors!


In 2006, Erich Schmidt, CEO of Google, stated that RADIO is the most cost effective media to drive consumers directly to your website because RADIO makes it very easy to distribute ads to a specific target audience - and at a time when they can immediately respond to your advertised invitation to visit your website!


In 1998, Smith & Keats Music launched New Zealand’s first RADIO COMMERCIAL designed to popularise a website address (Out&About). The Jingle successfully drove over 250,000 unique visitors to the website in the first month and the Jingle went on to win an award in Los Angeles for Best Marketing of a Website.

Since 2001, the producers at Smith & Keats Music have noticed a dramatic surge in requests from local and international clients for RADIO JINGLES that set their new website addresses to highly memorable melodies.


In June 2006, Smith & Keats noticed that a growing number of websites were offering great products and services but lacked the marketing funds required to afford radio’s ability to reach and influence the mass market on a consistent basis... consistency + consistency = conversion

To make RADIO even more affordable, Smith & Keats split a 30 second RADIO AD into five sections and created a website ranking programme feature called The Website Top 5.

This exclusive copyright concept not only reduced the cost of a RADIO AD fivefold and super-boosted the popularity of featured websites...the unique ranking system made the websites sound more credible.


If you want to know more about how the Website Top 5 works... phone us and we'll arrange a meeting with you to talk about:

how much it costs to join locally or nationally
how to write a credit that entices people to your website
Website Top 5 case studies
research on increasing website traffic
research on the latest social networking promotions
reach and frequency of The Website Top 5
campaigns available in category exclusive programmes across the following networks: Newstalk ZB, Radio Sport, Classic Hits, Easy Mix, Coast, Radio Hauraki, ZM & Flava.


For more information
Phone Steve Keats on 021709 999 or 09 361 3554
Email steve@smithandkeats.co.nz